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Books and Informational Products

Critically-acclaimed books and informational products available from Shel Horowitz and Accurate Writing & More.

The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook

The ONLY book that tells you how to save hundreds, even thousands, of dollars every year on the things that really matter: travel, dining, live entertainment, romance, and other FUN. The author, frugality expert Shel Horowitz, has been featured in the Boston Globe, Cleveland Plain Dealer, Los Angeles Times, Bottom Line, and many other publications--and on hundreds of radio shows around the world.

Grassroots Marketing: Getting Noticed in a Noisy World

"Simply put, Grassroots Marketing: Getting Noticed In A Noisy World by Shel Horowitz could be the difference between economic success and financial failure for any start-up entrepreneurial enterprise or small business endeavor in today's highly competitive marketplace, regardless of the product or service being offered. Grassroots Marketing covers virtually all aspects and facets of publicity, promotion and marketing including print, radio/television, Internet, telephone, email, postal, fax, and face-to-face formats. This absolutely practical, immensely valuable cornucopia of tips, tricks and techniques for marketing with limited funds is a "must" for the self-employed, the small business operator, non-profit organization directors, and anyone else with a product, service, or cause to bring to the public's attention."
--Midwest Book Review

Marketing Without Megabucks: How to Sell Anything on a Shoestring

"Thank you for your wonderful book 'Marketing without Megabucks'. It is the single most profitable investment I've ever made. With its superb advice, I managed to build a small company turning over close to 1,000,000 US Dollars a year within 2 years and I have not spent a single penny on paid advertising! With our special computer-noise reduction products we have obtained front-page coverage with the most important German computer magazine, and have been featured in 13 other magazines and newspapers. We (rather the product) even have been featured twice on TV...
"Starting this year, we employ 5 people, and estimated turnover for 1999 is 1,400,000 US Dollars. Most helpful were the chapters on working the media, and on customer service/referrals (20% of our new business comes from referrals.)"
--Georg Schlomka, A Conto GmbH, Germany aconto-nord@noisecontrol.de. Gerog Schlomka's website is at http://www.noisecontrol.de

Shel's Savvy Secrets Video

A one-hour live seminar covering Shel's favorite low-cost, high-impact marketing methods, presented to the University of Massachusetts Family Business Center.Unfortunately, this tape has some technical difficulties. After several tries, we were able to tape a seminar more-or-less successfully. However, the sound is distorted. The tape is understandable--it just takes some concentration. We had planned to offer the tape for $29.95 U.S., but because of the poor sound quality, it's only $14.95. In October 2002, a professional videographer will be taping two more live seminars; our hope is to create a much better video product for you.

How to Get Reporters to Respond to Your Pitches and Get Tons of Free Publicity-Audio

A set of two live teleclasses with Shel, hosted by Dan Janal of PR Leads and Debbie Allen of Shameless Self Promotion. Shel discusses how to respond to media requests for help, and how to approach the media yourself--turning good ideas into priceless free publicity. Coming soon. We are still determining whether to release this product in CD or cassette tape format. If you have a preference, please let us know.


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We are very selective in what we endorse

Over the years, we've found only a few affiliate programs that we feel truly benefit our readers. These products offer significant value and will make you a better marketer.
--Shel Horowitz, site owner, http://www.frugalfun.com and http://www.frugalmarketing.com

News Flash: Shel Horowitz was named one of 71 "World's Best Marketers" featured in a new e-book, "The Most Effective Articles Ever - From The World's Top Marketers." This 574-page book contains articles by some of the best-known marketers in the world. We've all contributed our very best articles for you to enjoy, learn and profit. Please click here for a complete list of the contents--or to get your copy, delivered instantly to your e-mailbox. Price $39.95


If you've been exploring online marketing for any length of time, you've probably run across Ken Evoy's name--because his e-book, Make Your Site Sell, is an absolute classic that has enormous amounts of great advice--would you believe the latest version is over 1000 pages?--and because he practices what he preaches! His site features excellent sales copy as well as lots of testimonials, a free newsletter, an ironclad guarantee...and the very best affiliate support I've ever experienced. No wonder his stuff is all over the Net! .

Click here to explore Ken Evoy's excellent site for marketers--learn how to Make Your Site Sell. In fact, you may want to visit all his info-product sites: Make Your Knowledge Sell (How to create e-books and other info-products) Make Your Pricing Sell (the best thing I've read about setting prices, including the amazing concept of dynamic pricing that changes depending on the market) Make Your Words Sell Make Your Net Auction Sell Site Build It (site creation, traffic building, and hosting system)

Are you growing your business through free national publicity? I am! I've been a source for articles in Women's Day, Entrepreneur, Fortune Small Business, Inc, the Los Angeles Times, and over 80 other media outlets. I find out what reporters are looking for sources for which stories, through a service called ProfNet. Until now, this information was only available to PR people, and only at a very high cost; now entrepreneurs can get the same kind of access, and a lot cheaper than we PR folk can. Click here for the details --or read the article on my site by the service's founder.

Adventive.com's discussion list family is an amazing line of 16 publications. The flagship publication, I-Sales, has been giving me the inside scoop on the online world since 1996. I subscribe to several others as well. John Audette offers both free and paid subscription models; I found the paid version well worth it, because it includes free advertising, a directory lisitng, and several other benefits. (If you want more information first, I did an extensive writeup in the December, 2001 issue of Frugal Marketing Tips.

Marketing Resources from Dr. Ralph Wilson of Wilson Internet Services & WilsonWeb.com. Ralph Wilson knows more about Internet commerce than practically anyone else on the planet. I've been reading one of his newsletters since 1995 and I always learn from it: Web Commerce Today newsletter Report on Affiliate Management Software 12 Ways to Give Your Webstore a Sales Boost

World-Class Web Hosting. Web Wizard Rob Marlborough hosts ALL of my sites--because he offers excellent service, a full suite of features, and affordable prices. It took me three tries to get a great host, but I finally got it right. If you'd like him to host your sites, click here.

If You Publish an E-zine or Newsletter and Would Like More Subscribers please click here to explore a fascinating and FREE traffic-building tool called E-Zine Adventure. Warning: be prepared for a lot of hype when you click over.


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Disclosures of Material Connections:
  • Some of the links on our site and items in our newsletters are sponsored ads or affiliate links. This financial support allows us to bring you the consistent high quality of information and constant flow of new content. Please thank our advertisers if you do business with them.
  • As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.

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