Davey D, hiphop historian/DJ
I think I speak for a lot of communities of color when I say we have to be concerned about media justice, the negative portrayal of people of color, We can no longer afford to treat media as a passive spectator sport. We hold everyone on the news accountable, we have to be in their faces 24 hours a day. These stations leading the assault spend a lot of tine to seduce, attract and lull a lot of people to sleep, And one day we wake up to find out there's a lot of the things we don't know about. It's up to us to inform, creatively and intelligently, those who don't find this issue very attractive. I tell the rap artists, know the business before you get in the game. If you don't know these people, there's a problem, because they shot-call what goes on the airwaves. When we talk about poor people and crime and we look at media as an agency moving people in the wrong direction but has the potential to move in the right direction, we have to know the 40-year-old man who makes the decision to air [obscene lyrics] and blame the artist.
`We strategize, what's the weakness? So in 2005 you do hear local artists on local radio in the Bay Area. In New York City, in 2002-03, Bob Law held a tribunal in Harlem and brought everyone in to talk about radio. They started a Turn Off the Radio campaign. Hot 7 [a commercial radio station catering to the African-American market], this year, ran a parody song about Asians. But blacks and Latinos and Asians came together and [organized to end the airplay]. We started sending e-mails to advertisers. They had to call a meeting.
Intelligent human beings are demanding—we hear your DJs say the n word, and we don't want to hear that on the radio. It's not the people in our neighborhood making these decisions.
This is the fight, but we are winning. Recognize our victories. We shifted the conversation from the shortcomings of the artists and DJs to the shortcomings of the people making the decisions. These are victories [got a program taken down about black women beating each other—illegal in New York].
Communities of color are creating their own media and making themselves competitive. I wish those stories could be told in fuller detail.
The big white elephant that is determining a lot of the stuff we have to deal with, that says we're gong to play these nasty songs to seven-year-olds—the payola word. We're making it known that this is bought and paid for by corporations, if you've got big-time money funding the records. [They] don't talk about the war opposition. Don't play the compilations of antiwar hiphop songs. Who's paid for that not to happen?
Next year, let's make sure the landscape has significantly changed for the better.
FCC Commissioner Jonathan Adelstein (click here for full text)
We won this first big battle [on then-FCC Chair Michael Powell's attempt to drastically reduce ownership restrictions] because like the first patriots, we were fighting for our country—and we fought for it with the belief of our revolutionary forbearers that the price of liberty is eternal vigilance.
What our media produces is exported around the globe as the most influential expression of our culture. We can't afford to simply reinforce negative stereotypes, increasingly violent and coarse. Our media should reflect the diversity and the rich artistry that is our true character.
Even as we fight media consolidation, we need to fight one of its most pernicious symptoms—the increasing commercialization of the media. Thinly disguised payola fueling homogenized corporate music with no room for new, vibrant or local artists; video news releases masquerading as news; PR agents pushing political and commercial agendas squeezing out real news coverage and local community concerns; product placements turning news and entertainment shows alike into undisclosed commercials; rapacious advertisers preying on the unsuspecting minds of our young children.
Some good news: Two days ago, I testified before the Senate Commerce Committee about the need for the government to let viewers know when it is behind a video news release. We heard a bipartisan commitment to disclosure.
But there's still much more to do. 1. If you see a video news release, a product placement, or a news segment that looks like an advertisement—hit the record button. 2. Check if there is a disclosure anywhere in the broadcast. If not, it may be [illegal] payola. 3. Send a formal complaint to the FCC; be sure to copy me. Together, we can shut down this fraud perpetrated on the American people.
Thanks to all of you, we've gotten the whole country up in arms over media concentration. While we continue that fight, we can do the same with rampant commercialism.
You've galvanized everyone's attention, including the FCC, Congress, the White House and the Courts.
You've made media ownership the third rail of FCC politics. You are the energy that charges it up and makes people in Washington very, very nervous about touching it again. Keep that energy flowing through it so if anyone does dare to touch it, they get the jolt they should have expected.
We've got to open our airwaves�restore public interest obligations on broadcasters as they enter the digital age�and keep the Internet open and free.
We have to protect our legacy as Americans — the free flow of ideas and information. Like the Revolutionary minutemen before you, our very democracy depends on you. And like them, it is you whose fight and whose victories will be remembered and celebrated for generations to come.
FCC Commissioner Michael Copps
You have made a tremendous difference. People came and fought in the red states and the blue states, for America. These things are hurtling back toward us. Those awful rules have been sent back by the courts to the same folks who dreamed them up in the first place. I'm worried about the effects of consolidation, worried that anything with the word independent is on the endangered species list. Worried about artists who can't get heard on their hometown radio, because hometown stations are no longer locally controlled. When bluegrass and zydeco disappear from the air, is America going to be better off?
There will be pressure to do the rules piece by piece, out of the spotlight. I have no intention of letting that happen. But it will happen without another massive outpouring. If citizens insist on our role, citizens will win. But that's the only way.
Don't listen to those who counsel that now is not the time to fight. Use every resource you can access, do everything you can and then do a little bit more. If we all roll up our sleeves, we can settle this issue in favor of airwaves of, by and for the people of this great country.
Closing Address by Bill Moyers:
Read the complete transcript
Listen to the audio
Watch the video